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Problem Statement

In today’s busy lifestyle, it’s difficult to find healthy food away from home. If you decide to cook food yourself, you’ll end up getting confused what to cook. Tracking calories and nutrition of home cooked food is tricky, for those who need to keep a track of their daily intakes.

NutriCook

Easier way to cook healthy food and track daily calories and nutrition intakes

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Business goal to help the end users

  • Our goal is to provide an easier way to cook healthy food and track daily calories and nutrition intakes.

  • Our business goal provides users the recipes that are proven to be healthy and provide nutrition breakdown of all the ingredients. Choose recipes that fit your dietary needs from various categories

Design Process

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Empathize

Define

Test

Ideate

Prototype

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User Research

Conducted user interview based on demographics of targeted audience that includes age group, location and
occupation which helps me to understand their pain points and their personal insights.

Interviewed 3 different people who are from different age group and working platforms, as they are similarly connected to healthy lifestyle their goal was to stay fit and healthy by consuming healthy food, burning calories, so for that they have been seeking for both healthy food and calaory intake progress which helps them to reach their fitness goal.

From this interview got multiple insights which helps to think for better features to add on application with the
help of prototypes and wireframing

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Captured User Statements

  • Prefers short recipe videos rather than long descriptions

  • Referring organic ingredients nearby would be easy to prepare

  • Suggesting our regional authentic food

  • A user friendly app with proper tracking and diet schedule

  • News feed of updated recipes and social community

Affinity Mapping

After analyzing the research captured the user statements and grouped their observations and insights, it helped to categorize insights to focus on their pain points then turn them to wireframes.

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User Personas &
Scenarios

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Task flow for
Calory intake / Calculator

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Finding Authentic Regional Recipe

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Low Fidelity
Wireframes

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High fidelity wireframes with
Dark & Light Modes

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Aa

1. Poppins

Geometric sans serif typefaces have been a popular design tool ever since these actors took to the world’s stage. Poppins is one of the new comers to this long tradition.

Typography - Fonts used

Typography - Fonts used

Typography - Fonts used

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2. Lato

Geometric sans serif typefaces have been a popular design tool ever since these actors took to the world’s stage. Poppins is one of the new comers to this long tradition.

Aa

Typography - Fonts used

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